Talm
Location: Barcelona, Spain
Year: 2023
Art direction: Valeria Vasi
A language of care.
Talm opened its doors to a handful of artists, offering only a thread to follow — care, intimacy, honesty. No instructions, just an invitation to listen, trust, and move by instinct. A quiet call to create from within, guided not by rules, but by the spirit of the brand itself.
Directed by Valeria Vasi, the series explores light and shadow as essential elements. Close-up compositions reveal the textures of skin — its strength, fragility, and truth. Rather than perfecting the body, the images celebrate it as it is: marked, changing, alive. Hands and feet — adult and child — trace a quiet rhythm. Motherhood appears as a gesture, a touch.
Flowers move through the frames like soft witnesses: signs of tenderness, the passage of time, and organic transformation. Valeria herself steps into the images alongside her daughters, bringing an intimate, living presence to the work. The result is a shared language between artist and brand — one shaped by care, connection, and honest storytelling.
