Talm
Location: Barcelona, Spain
Year: 2024
Art direction: Valeria Vasi
A language of care.
Talm opened its doors to a handful of artists, offering only a thread to follow – care, intimacy, honesty. An invitation to listen, trust, and move by instinct. A call to create from within, guided by the spirit of the brand.
Directed by Valeria Vasi, the series explores light and shadow as essential elements. Close-up compositions reveal the textures of skin, its strength, fragility, and truth. Rather than perfecting the body, the images celebrate it as it is: marked, changing, alive. Motherhood appears as a gesture, a touch.
Flowers move through the frames like soft witnesses: signs of tenderness, the passage of time, and organic transformation. Valeria herself steps into the images alongside her daughters, bringing an intimate, living presence to the work. The result is a shared language between artist and brand, shaped by care, connection, and honest storytelling.
